Nano-N): short description of your "production"
Vietto-V): My name is Minna Kaartinen and I run my own little eco fashion label
Vietto. I founded it on Autumn 2007 and since then I've been making
clothing, accessories and jewelry for women mainly of eco cotton,
bamboo, left over and upcycled materials. I started my Etsy-shop on
August of 2009, but first it was really slowly. I’ve been also selling
my stuff here in Finland in few boutiques in biggest cities.
Nano-N): What is creativity for you?
Vietto-V): It is the main driving force for me. Actually I still have my day job,
and I guess I must be a bit mad to use nearly all my free time to design
and make the clothing and such. But I can’t help it, I have to keep
Nano-N): What is handmade?
Vietto-V): It’s really important for me to make my items myself. I really want to
see the result of my own hands. And I truly appreciate handmade stuff in
Nano-N): From what and how does your project?
Vietto-V): I mainly use eco friendly materials because I find environmental issues
so important for me. I really want to keep my line fresh, innovative and
exciting. I love paint fabrics by hand, it gives the items very unique
feeling. I also love the idea of convertible clothing, I’m really into
them with my own wardrobe. I like to work with continueing ideas, I
don’t truly make any seasonal collection. I keep working with my designs
all the time and develop them further.